if you're going to publish yourself you have to have an isbn and a barcode. If you don't have these you can only really sell direct. All on and offline retailers insist on this.
luckily it's pretty easy to sort this.
http://www.nbdrs.com/isbn_sernew.htm
you get 10 isbn's for 98.70 (it's cheaper for more)
you have to email them for an application form and you'll need to give them a little bit of information and some cover images.
once you have your isbns barcodes can be generated quite easily - here's a website I've just found
http://www.barcodesinc.com/generator/
you'll probably have to talk to your eventual printer to make sure they can reproduce the barcode clearly - remember this because if you mess up your barcode you'll have a lot of useless books!
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