volume print cost

Rob Hi

Your print prices as requested

Size; 148mm x 210mm (Landscape)Cover: 4pp printed in full colour one side only on 250gsm with gloss laminated outer.Extent: 48pp printed in full colour on 150gsm satinOne set of digital proofsBinding: Saddle stitchPrice:1,000 copies: £1,495.00
5,000 copies: £2,695.00
10,000 copies: £3,995.00

Regards

Richard

another rejection...

I'm running out of people. Will probably have to send out another batch...

selling business plan

the trick has to be £1 a book profit.

this means the plan is to drive all promotional activity to www.fluffylittlekitten.com

on this site you will have the following options - assume p&p at cost.

amazon. at £4.99 it's almost impossible to make a pound. if you just get the 40% then it's £2 revenue so 50p profit. I don't really want to encourage this but an amazon listing is important

ebay. I can offer individual books on ebay for £3.99 and leave myself quite a lot of leeway - even taking into account unsold inventory and monthly fees.

I can also offer sets of 6 on ebay for £17.99 (cause of ebay and paypal fees combined)

I can also offer to sell direct on site for £2.99 ond sets for £15.99.

these figures may be ammended - i'm a bit frazzled with figures.

sell direct

If i sell direct from the website fluffylittlekitten.com then I only have the cost of running the site.

i can offer paypal - even if they pay by credit card - and just do the P&P at cost

this means to make a quid per book it'll be approx. £2.99 rrp +postage.

ebay - another sales method

I'm thinking of using an ebay shop to sell the sets of 6 books. The P&P can be charged at cost. if I sell a set of 6 books for £19.99 I make £9.21 (taking away print and fees) This means I can offer a fairly deep discount to sell big sets rather than individual books. In theory I could bring the profit down to £1 per book and sell for £15.99 (meaning a saving of £13.95 from the RRP of £29.94)

the fees comprise £6.00 a month for an ebay shop and £1.78 per item fees

it won't use ebay promotional tools - it'll all go through fluffylittlekitten.com

Amazon details

A good sensible way to start would be with listing on Amazon. You pay them £23.50 and then you get 40% of the cover price - it's a program called Advantage.

However, all of the sales should be driven through fluffylittlekitten.com because if you refer people to amazon via your website, you get paid between 5.00% and 7.5% - meaning you can up your margin. This program is called Associates.

there are details of both on www.amazon.co.uk

I'm pretty set on an RRP of £4.99 - meaning full price sales could bring around £2.24.

T-Shirt Sales

http://www.screenhaus.co.uk/

i'm using these as a guide. they look like they can print quantities of t-shirts over 100 for under a fiver. I'm going to ask for a quote.

I think we'll be able to sell T-shirts for £10 even with postage I think that means a profit of at least £4.

extra print cost

at £1.49 print cost it's hard to break even. if you get 40% of the cover price it means that you need to sell the book at £3.73. RRP will be £4.99 so the take would be £1.99 - only allowing 50p of other expenses.

I'm getting a quote for 10,000 of each book rather than 1000 of each - just to see future economies of scale.

trademarking - an update

I'm probably going to have to check this, but according to a few websites, and I quote
"The copyright owner has the exclusive right to authorise the reproduction or copy of a work in any other medium by another party"

in which case because FLK is an original artwork, it should be protected for things like t shirts and pencil cases. I have sent an email to enquiries@ipo.gov.uk - a useful site in its own right

publishing - yet another rejection

darley anderson this time

a few haven't replied yet but it might well be that self publishing could be the only way...