What is the basic situation
funds - 0
books sold - just under 400
Books distributed for free publicity - approx 650
Books left - approx just under 3000
PR campaign has gone out to all major newspapers and a selection of relevant magazines
600 4-sheet posters will run between now and christmas - should cover 4-5 million people in london SE
50 nurseries and 50 libraries have sets of the books.
In the short term, everything hinges on the Christmas poster campaign generating more revenue to move on.
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