It's two major mailouts - Waterstones/Bookseller/Library and PR
We have the 500 stamps and the labels for the first waterstones mailout. This will actually come in the form of postcards. I am printing 5000 double sided colour postcards which will work as both trade and consumer publicity. There are 340 or so Waterstones so with the initial stamps I can also hit 160 others (libraries and independents) I'll source the 160 other addresses personally but if necessary we can but a list of childrens booksellers from the booksellers association here at £23.50/hundred http://www.booksellers.org.uk/bookshop_dir/bs_list_form.asp
we also need T-Shirts - 100 of them in kids (2-4) size for the PR mailout, as well as postage (around 1.92 per pack) and also 100 tough plastic mailbags for the PR
Postcards - £233.83
T-shirts - £500
PR Mailout Postage £192
PR Mailout Bags - £24.48
Total - £950.31
leaving a balance of £605.27 for later efforts and float.
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