After a chat with miles last night I realise we need some definitive goals. Although we need to get the titles out in the spring to get availabilty, the glacier like speed of the book retail industry means that legitimately we're looking at Christmas 2008 as a big target.
As such the plan should be this
1) launch next two books by march with PR campaign.
2) Move heaven and earth to get stock in as many places as possible
3) generate enough money by september to have enought to print and publicise book 4 for christmas (in practice this means £2000 so we have to sell around 300 copies of each book in 6 months - a sales target of around 40 books a week in total!) obviously direct sales, merchandise etc will hopefuly make this an easier target.
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