at £1.49 print cost it's hard to break even. if you get 40% of the cover price it means that you need to sell the book at £3.73. RRP will be £4.99 so the take would be £1.99 - only allowing 50p of other expenses.
I'm getting a quote for 10,000 of each book rather than 1000 of each - just to see future economies of scale.
Monday, 7 May 2007
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