Wednesday, 26 December 2007

registered the next two titles

sent to nielsen today

978-0-9557455-1-5 Fluffy Little Kitten in Fluffy Little Kitten Falls Over
978-0-9557455-2-2 Fluffy Little Kitten in Fluffy Little Kitten's Birthday

Sunday, 23 December 2007

search inside seems to be up on amazon on too mant kitten

..it's not working yet but hey, ho. Sales rank still in the top 100,000!

Friday, 14 December 2007

plus my first review!




thanks dave!




kitten bursts into the top 20,000


we're in stock now and sales have taken off! 17,964 in books!

Saturday, 8 December 2007

box size

a box that holds 5000 easily fits in a 3x5 foot room - You can fit 70 books into a 31cm by 24 cm box (16cms deep) thus you can fit a layer of 12 books at the bottom of a 3 x5 room. if the room has a 10 foot ceiling you can get in 7 layers or 84 boxes. the cost of renting such a space is £70 or so per month...

wholesaler - bertrams

http://www.bertrams.com/BertWeb/index.jsp?s=1&ss=307

they take 60% too so it's the same model as amazon

it means the absolute key is to have the confidence to print more

if I'm sending to the wholesaler in bulk I make 15p profit. However I I up the print run to 5000 rather than 1000 the postage drops by 0.97 - making the profit £1.12

storage will be an issue - but if we go for the "earn a quid option" I have 12p a copy for storage or £600 for storage for each 5000 books

Profits from various selling (excluding company costs and marketing)

Right at 4.99 and with normal postage charges

1) Amazon - if I am sending my books one at a time to amazon to fulfil orders - I lose 52p per book. This can be mitigated by the amazon associates revenue (about 25p but only if refered from my site) and reduced print costs (this effectively means I have to print in batches of 5000 to break even)

2) Amazon - if I am sending in larger batches the postage drops to about 33p to send to the warehouse - I make 15p - this means that any print reduction plus associates revenue will get me closer to the magic pound per copy. If we print at the 5000 level we can definitely make a pound.

3) Direct - makes profit of 3.40 to 3.10 so we can actually put a total (rrp +P&P) of between 4.50 and 3.50 (for individual books or full set of 3) and still make a pound at current rates

4) Ebay - we make about 60p less than direct so the above applies but with 60p difference

the business can be sustained in the "1000 copies" period because we know that higher print runs will provide profits.

If we work to one pound profit minimum on each book then we should work on 50p company charges and marketing per book - which seems likely.

Accounts would suggest that initially we'll be spending £4000 on company and marketing charges to sell 3000 books. However, those costs will come down substantially with volumes.